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Outsourcing Telemarketing
Outsourcing telemarketing is a proven way to maximize revenue by shifting the early elements of the sales cycle off of your sales team. An experienced, expert B2B telemarketing campaign can focus on...
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Telemarketing and the Value of Scripts
Recently, the question was asked in a forum “What percentage of your telemarketing calls are scripted?” Here is the response from Kevin Maginnis of Invenio Marketing Solutions and his response is...
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Inside Sales Outsourcing: Hiring a lead generation firm
Your business is growing and you have expanded your footprint, providing an opportunity to promote a new product or business offering. Perhaps you are looking to drive foot traffic to your upcoming...
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Inside Sales Outsourcing: 3 Qualities of a Successful Partner
Finding an outsourced inside sales solution that meets the needs of your business can sometimes prove to be a challenging task. Based on our experience, here are 3 qualities to help drive a successful...
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Experience, Professionalism & Analytics – Qualities of a Lead Generation Partner
When looking for an outsourced lead generation provider, businesses need an expert whose services can help their business achieve success. Because businesses put a lot of time and effort in their lead...
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Inside Sales Lead Generation: Cold Call Scripting & Collaboration
The best inside sales lead generation campaigns become successful through a well-defined cold call process and through collaboration with sales managers and the sales team. A well thought out process...
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Inside Sales Lead Generation: Sales Accountability and Involvement
In order to achieve a successful inside sales lead generation program, businesses need to set clear expectations with sales reps on what needs to be accomplished. This can be done through...
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Lead Generation: Incorporating What if?
In some organizations it seems as though sales teams have by default, adopted an “us versus them” mentality when it comes to selling to lead generation prospects. Meaning the sales pitch is not very...
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Insource or Outsource Telemarketing: Things to Consider
By: M. H. “Mac” McIntosh To Insource or Outsource Telemarketing Telemarketing can be a cost-effective method for identifying and qualifying leads and then moving these prospects along the sales cycle....
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5 Ways to Fail in Telesales Lead Generation
1) Talent(less) Pool – When running a lead generation campaign, companies must ensure that the employees making the sales calls have the appropriate background and skill sets. Typically a college...
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